Ford to revive Lincoln
Ford has announced that it will revive the Lincoln brand for new, luxury cars that it was famous for in the past. Some of you might have never heard of it, but Lincoln has made some of the most iconic American luxury cars.
Ford will invest 5 billion US dollars in Lincoln’s revival. The eventual goal is that Lincoln is going to compete with BMW and Mercedes. Lincoln is going to do this by developing a new platform for their cars and by borrowing bits from Ford.
This new announcement seems to be the saviour for Lincoln, which only sold 82.000 vehicles in 2013 (compared to 187.000 in 1998). The new Lincoln cars will only be available in the US for now.
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